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Means of communication are such as print, radio, TV. The mass media are defined as large-scale organizations which use one or more of these technologies to communicate with large numbers of people (‘mass communications’). The mass media has two important sociological characteristics: first, very few people can communicate to a great number; and, second, the audience has no effective way of answering back. Mass communication is by definition a one-way process. Media organizations are bureaucratic and corporate in nature.

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